New (3rd) Limited Pentax K-r: Rilakkuma!

Only 1000 will be produced and as usual, only to Japan market but you get order it online somewhere like flutterscape if you are outside Japan.
Source: Akihabara News.

Pentax K-r Commercials!

TV commercials used to be one of the medium for effective advertising and still is today. Here is the Pentax K-r TV commercial in Japan. It isn't a worldwide version since the custom colors are not available elsewhere except Japan.



The interesting behind the scene video of how they did the commercial.


And finally, here is another one from Europe. Simple and nice.